Christine Crandell, Contributor

We all know that waiting for the phone to ring is not a viable growth strategy. Marketing’s charter is to build early awareness and brand preference. The big hammer is content, in every imaginable form possible. But the challenge of deciphering intent remains. Without understanding intent, it is very hard to build the right content strategy, nurture program or sales strategy.

http://www.forbes.com/sites/christinecrandell/2014/04/30/finally-a-credible-way-to-decipher-customer-intent/?ss=ceo-network